In the past, most big data opportunities were limited; only analysts at large businesses dealt with them. However, mobile technology is expanding the reach and impact of big data sets, empowering individuals domestically and internationally. Now, health-related applications and technology are starting to saturate the market with ways to track activity, analyze data and change behaviors.
As the costs for collecting data decrease and the questions asked of the data increase, the potential for personal utilization and added value continues to grow. By evaluating patterns, habits and historical data in addition to tracking current, real-time data, predictions can also be made about future behavior.
Big data is no longer something we use only in hindsight. Additionally, in the broader health setting, big data is no longer something just for the “C suite” and leaders of a company. Instead, data can be accessed and assessed for real-time, daily insight into a company, client or individual.